C.O.R.E. Knowledge

Over the years, the Direct Impact team has built a variety of successful marketing and sales strategies and programs. We have decades of experience in marketing across a wide range of industries — including high technology, telecommunications, entertainment, healthcare and consumer electronics.

Building on C.O.R.E. Knowledge, we start with a crisp definition of your target and how to segment them. We follow that up with a detailed framework that includes recommended contact strategies and communications vehicles, plus a full model of the predicted program impact and your expected return on investment.

When needs dictate, Direct Impact can provide you with tested and verified message platforms around your company strengths, your products and services and your customer relationships. We can even advise you on which products to feature and their key selling points.

Creative execution is strength for us. We work hard to create standout pieces that deliver results. We design, develop, produce and mail or blast hundreds of creative pieces each month. We provide creative services to clients who want to see data insight brought to life in highly relevant and effective communications.

In addition to designers and copywriters, we staff interactive designers and programmers who write HTML, develop custom code and build other online tools. Our team has experience with the development of an extensive list of Web sites, online applications and online interactive loyalty programs. Our focus is developing interactive environments, which are optimized both for ease of use for your customers and to meet your business objectives.