The Secret to Managing Your Email

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Email is the one essential for an online business! Your email address is your connection with your customers and suppliers alike. It needs to be protected. You must guard it from the bombardment of spam, ezines, and special offers that arrive in your inbox everyday. Your inbox should contain only those things that need to be addressed daily, so that you can manage and expand your business.

Email can be a distraction that wipes out a well-laid plan of action. For example, perhaps you are planning to spend the morning promoting your web site to a series of new search engines. You know that this will take most of the morning to accomplish, but you need to check your email to see if you have received a response from the ABC Company on the product information you requested. As you scroll through the messages, something on new and improved marketing techniques catches your eye. You bring up the message and start to read. It sounds intriguing. You keep reading. Somewhere at the bottom of the message is a link to a website for more information. You go to that site and start to surf through the information there. Soon you realize that there is nothing new there and you log off. Now you go back to your inbox and resume your work. You may investigate another lead or two and, before you know it, most of the time you allotted for promoting your business is spent supporting someone else's.

"But", you say, "I need to get new information to promote my business". Yes, absolutely, you do need that information, but you need a filter to help you to determine which information gets your attention. Look at the list below and see how many of these kinds of email you get in your inbox every day:

Spam - sometimes several items a day!
Web site updates - sometimes two or three a day!
New product offers - sometimes two or three a day!
Family and friends' messages.
Technical information from your web host company.
Update notices for your registered software.
CC email - email not even directed to you, but you get it anyway!

... and the list could go on. These are just a few examples of the type of clutter that can distract you from even your best-laid plans.